NOVAA Gear
Hero launch film for NOVAA's 4WD storage system, shot on bush tracks and at camp.
- Client
- NOVAA
- Category
- Commercial
- Year
- 2025
- Location
- Western Australia
- Services
- DirectionCinematographyEditGrade
The brief
NOVAA make rear-mounted storage for four wheel drives: the kitchen, the gear, the things you use at camp. This was the hero film for the product launch, and they wanted a brand story rather than a product demo, the lifestyle the gear belongs to.
The shoot
Two days on the tracks south of Perth. Night setup under a headlamp, aerials over the forest at first light, and the slow stuff at camp: the stove, the coffee, the tailgate. The product is in every frame without being pointed at.
The result
The launch film, run across NOVAA’s socials and website, with cutdowns for each placement.
